10 SMS campaign templates that drives sales and boost conversions.

SMS marketing is an old but effective way for both big and small businesses to promote their products and services. You can use SMS campaigns to reach out to customers directly and deliver timely messages that drive sales and engagement.

Text messaging is one of the most successful marketing communications techniques because 83% of people open SMS messages within 90 seconds of receiving them.

Rather than letting collected phone numbers gather dust in your customer database, seize the opportunity to implement text marketing by sending short messages straight to your customers' mobile devices. Compared to other methods such as email marketing, text message marketing boasts significantly higher open rates.

In this article, we would be sharing some SMS marketing examples you can customize to suit your needs. You can use these templates as a guide to creating your own mobile marketing campaign.

10 SMS marketing campaign templates.

To ensure you achieve the best possible results from your text message marketing, we've compiled a list of customizable SMS templates that are perfect for businesses looking to start or improve their mobile marketing campaigns.

1. Product launch campaign template.

When you launch a new product, a product launch marketing campaign is a great way to inform your existing customers. Start your message with a friendly, personalized greeting, and then introduce your new product.

Helps you build excitement and prompt customers to make a purchase, consider including a special offer.

2. Flash sale campaign template.

Most E-commerce businesses get up to 98% open rates because customers prefer to receive messages about good deals directly through SMS messages, rather than sifting through websites, emails, and social media. 

A flash sale marketing campaign is a great way to boost sales with time-sensitive offers. It requires you to create a sense of urgency and you can do this by offering a limited-time discount to encourage customers to make a purchase.

3. Abandoned cart campaign template.

You can recover potentially lost sales by sending messages to customers who have abandoned their carts.

Use this SMS message below to remind them of the items they left behind and offer an incentive to complete their purchase.  

4. Upsell campaign template.

Upselling is a great marketing strategy to increase sales by encouraging customers to make more expensive purchases with an upgrade, enhancement, or premium option.

You can also cross-sell by encouraging them to buy products that complement their selection. 

Your text message should include a personalized recommendation based on the customer’s purchase history and a special offer. Take a look at these sample text messages:

5. Referral campaign template.

This type of marketing text encourages your customers to refer their friends and family to your business. It fosters customer loyalty and leads to new meaningful connections. 

This marketing message is one of the transactional messages where you offer a reward for successful referrals. Here are some templates you can use:

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6. Feedback campaign template.

This campaign is a great way to gather valuable customer feedback in a fast and direct way.

Use SMS marketing platforms with the ablity to include a survey or feedback form in your bulk text messages. 

Offer an incentive such as a discount or free gift to encourage participation. Check out these examples:

7. VIP campaign template.

It is always a good idea to reward your most loyal customers with an exclusive offer or discount. You can easily use SMS messaging to make your VIPs feel valued and keep them returning.

Take a look at these samples: 

8. Event promotion campaign template.

A great way to get the word out about your upcoming event is by sending bulk messages directly to your customers’ mobile devices.

You can easily send an SMS that includes the event details. Encourage customers to RSVP and attend your event. 

9. Birthday campaign template.

Birthdays are a great way to connect emotionally with your target audience.

You can make your customers feel special by sending happy birthday messages including a personalized offer or discount. It should look something like this: 

10. Customer win-back campaign template.

Win back customers who haven't made a purchase in a while with an SMS campaign that includes a special offer or incentive.

This shows them that you value their business and want them to return. 

Best practices for sending SMS marketing campaigns.

A well-executed SMS marketing campaign is a great way for businesses to reach out to customers and promote their products or services.

It’s a favorite because text message marketing is cost-effective and efficient in delivering timely messages that drive sales and engagement. 

To make sure your marketing campaign is a success, it's crucial to follow best practices. To help you out, we've compiled a list of eight key practices to keep in mind. Check them out below.

1. Get permission from customers.

The first and most important rule for SMS marketing is to get permission from your customers before sending them marketing texts. Provide a clear explanation of what the customer is choosing to opt in to.

2. Segment your audience properly.

A way to increase conversation rates is by organising your SMS contacts into smart lists.

Use an SMS marketing software that helps you divide your list into different sections based on their interests, demographics, and behavior. This will help you to send more personalized messages that are more likely to convert.

For example, if you run a fashion e-commerce store, you can create different smart lists based on customer preferences such as clothing styles, sizes, or previous purchase history.

Sending personalized messages to different segments of your SMS list on Simpu can help you increase engagement and conversion rates.

3. Keep your message short and sweet.

Text messages have a limited character count, that’s why it’s called a short message service.

It is vital to keep your messages short and to the point. A concise message that gets straight to the point is more likely to be read and acted upon by your customers.

Focus on communicating the most essential information and avoid using jargon or complicated language.  

4. Personalise your messages.

Personalizing text messages can help you build a stronger connection with your customers.

Use their first name or other relevant details to make your message feel more personal and relevant. It helps increase engagement and improve the effectiveness of your SMS campaigns.

Make use of merge tags to automatically insert customer information, such as their first name or location, into your messages. This makes it easy to create personalized messages at scale and improves the effectiveness of your SMS campaigns.

5. Get the timing right.

The timing of your SMS messages can have a significant impact on their effectiveness.

You want to avoid sending messages too early in the morning or late at night so your message doesn’t come in as an annoyance to the receiver.

Consider the time zone of your audience and use automated workflows to schedule messages to be delivered at the appropriate time.

It's a good idea to send messages during times when your customers are likely to be free and available to engage with your message. 

6. Test and optimize your messages.

Testing and optimizing your SMS marketing campaign improves its effectiveness. You should test different messages, offers, and calls to action to see what works best for your audience. 

Use A/B testing to compare the performance of different text messaging and optimize your campaigns based on the results.

This will help you to optimize your campaigns over time and significantly improve your conversion rates.

7. Analyze your campaign metrics.

Use analytics tools to track your SMS marketing metrics, such as open rates, click-through rates, and conversion rates to see how your campaigns are performing.

This is important data you can use to optimize your campaigns for better results, make informed decisions about your SMS marketing strategy, and improve your ROI.

Simpu provides an analytics dashboard that allows you to track the performance of your SMS marketing campaigns. You can see how many messages were delivered, how many were opened, and how many resulted in conversions.

With this information, you can make informed decisions about your SMS marketing strategy and optimize your campaigns for better results.

8. Use a clear Call to Action (CTA).

When you’re sending bulk messages, always include a clear, concise, and compelling call to action (CTA).

Whether it's to make a purchase, visit your company website, or attend an upcoming event, you need to be clear about what you want them to do and how.

This helps your text messages achieve your desired results by driving action from your customers.

Simpu's link shortener feature can help you create shortened links to your website or event registration page and include them in your message. This makes it easier for customers to follow through on your CTA and takes them directly to the action you want them to take. 

How to start sending SMS campaigns on Simpu.

To get started with Simpu’s SMS marketing software, follow these easy steps

• At the Top Navigation bar, click on ‘Marketing’
• Next, click on the ‘Create campaign’ button
• Select ‘SMS Campaign’
• Click on the ''who will you send this campaign to?'' selection
• Select a list from your saved lists of SMS subscribers 
• Give your Campaign a name
• Select Your Campaign Sender ID which is the name your customers see instead of a phone number
• Type in your message in the text compose area or edit one of our templates. 

In conclusion, text marketing can be a powerful tool for businesses to engage with customers and drive sales. By using these text message templates, you can create effective marketing messages that resonate with your customers and deliver significant results. 

Maximize your SMS marketing impact and ROI with our tailored text message templates.

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