2024 email and text marketing calendar with campaign suggestions.

Send out an email or SMS blast promoting a special New Year bundle to your customers.

Send out a limited-time SMS flash sale to your subscribers, offering exclusive discounts for the first few hours of the New Year.

Create an interactive quiz related to your industry or products in an email. Those who participate and score well could receive special discounts or early access to upcoming products. 

Ask subscribers to respond with the correct answer to a trivia question, and those who answer correctly can be entered into a drawing for a special prize or discount code.

Encourage subscribers to participate in a community service activity on MLK Day.

Ask them to share their acts of service through text messages, and in return, provide a special code for an exclusive discount on their next purchase.

Run an email giveaway promoting an "Aussie Adventure" package. Include Australian-themed products or experiences and encourage subscribers to share the email for additional entries.

Send out SMS messages featuring special discounts on products related to Australia. Highlight the promotion as a way to celebrate Australia Day and appeal to customers' interest in unique and themed offerings

Celebrate this playful childhood holiday by sending a "goodnight" message in the morning along with an exclusive percentage-off discount to add a touch of whimsy to your subscribers' day.

Assist your SMS subscribers in expressing gratitude for their significant other by indulging in a Buy One, Get One (BOGO) offer on charming small gifts and products, creating a delightful opportunity for self-care and connection.

Highlight Black-owned brands consumers can support by shopping all month long. 

Playfully incorporate the theme of predicting early signs into your marketing. Offer exclusive early-bird discounts for a limited time on select products or services. Encourage subscribers to "predict" their savings by making a purchase.

Launch a text-based contest where subscribers can share stories or photos of their most memorable Valentine's Day moments. Offer a chance to win a romantic prize or a special discount code for participating, fostering engagement and loyalty.

Create a "Presidential Picks" sale featuring products or services that are customer favorites or best-sellers. Offer discounts and promotions on these selected items, tying in the theme of honoring historical figures.

Encourage acts of kindness by sending out SMS coupons to subscribers. These coupons could be shared with friends or strangers, promoting goodwill. Track the shared codes for a chance to win a kindness-inspired giveaway.

Inform subscribers that our team is available to provide expert fashion advice through personalized one-on-one consultations or stylish sessions, whether in-store or online.

Drive sales with a special, time-limited promotion: enjoy a discount of 29% off or a flat $29 off on this rare, once-in-a-blue-moon occasion.

Encourage customers to honor the women in their lives with a thoughtful gift. Consider donating a portion of your sales to a women's organization all month, too. 

Empower women with special discounts, charity partnerships, or inspiring stories of female entrepreneurs. 

Send out an email promoting "Sweet Savings" on your products or services, emphasizing the number 3.14. 

Create an email campaign with product discounts hidden behind shamrock graphics. Encourage subscribers to click and reveal their exclusive discounts. 

Motivate your subscribers to start their spring cleaning by sharing tips and product recommendations.

Invite subscribers to participate in a poetry contest through email, sharing their original poems related to your brand or products. 

Share styling tips and inspiration inspired by the showcased runway looks, highlighting your trendiest items.

Engage your audience with an interactive Easter Egg Hunt on your website or social media platforms. Hide virtual eggs containing exclusive discounts, promo codes, or special offers.

Assure subscribers there are no pranks. Instead, surprise them with an email containing a joyful message and an exclusive surprise discount or gift. Follow up with an SMS alert to ensure they don't miss out.

Share inspiring stories of healthcare heroes through an email series. Accompany this with an SMS challenge asking subscribers to share their wellness journeys. Offer exclusive discounts on health-related products for participants.

Propose a day of self-care for siblings. Email subscribers curated self-care tips and product suggestions for them and their siblings. 

Email subscribers about a gardening photo contest where they can showcase their green spaces. Send an SMS blast announcing a flash sale on gardening essentials for participants, rewarding both engagement and purchases.

Organize an email art auction featuring unique pieces.

Email subscribers a comforting message about tax season is over and include a special promotion offering a gift card with purchases. 

Email subscribers with tips on living a more eco-friendly life.

Email subscribers with a call to action to pledge to plant a tree for every purchase. Send an SMS alerting them to the charity drive and include a special discount for those who contribute.

Throughout the month, feature a series of emails highlighting different AAPI-owned businesses. Accompany this with SMS-exclusive discounts for subscribers to support and shop from these businesses.

Introduce a compelling email promoting a flash sale with Star Wars-themed discounts. Send an SMS countdown alert, creating a sense of urgency for subscribers to seize the stellar deals before time runs out.

Share an email with festive party ideas and recommended items for Cinco de Mayo celebrations. Send an SMS with a special keyword to receive a curated party pack or exclusive discounts on party essentials.

Provide an email gift guide featuring thoughtful presents for teachers. Accompany this with an SMS message offering a voucher code for additional savings on selected items to express appreciation.

Send an email reminding subscribers of shipping deadlines for Mother's Day. Simultaneously, reach out via SMS to inform last-minute shoppers about Buy Online, Pick Up In Store (BOPIS) options or the convenience of purchasing gift cards.

Email subscribers about an exclusive 24-hour Memorial Day sale, marking the unofficial start of summer. Simultaneously, send an SMS alert granting VIP access to the sale before it opens to the public, accompanied by a holiday-themed GIF.

Send an email and SMS campaign with sun care tips to promote safe sun exposure. 

Showcase creative content from your users in an email. Simultaneously, run an SMS contest asking subscribers to share their creative expressions related to your products, offering discounts or recognition for the most inspiring entries.

Host a virtual Pride Parade featuring LGBTQIA+ advocates. Email subscribers an invitation to join and include exclusive SMS codes for LGBTQIA+ inclusive discounts on your products.

Celebrate National Trails Day by suggesting outdoor essentials in a campaign. 

Offer a curated collection of stylish cycling gear and safety equipment in an email. Accompany this with an SMS sale alert, promoting exclusive discounts to inspire eco-friendly transportation in style.

 Embrace the playful spirit of National Cheese Day by featuring a variety of cheesy snacks in a campaign. 

Share a curated collection of running gear and fitness equipment in an email. Simultaneously, send an SMS alert about a special sale on running essentials, promoting products for pre and post-run recovery.

Send subscribers a special BOGO offer, allowing them to choose something special for their bestie while treating themselves. Encourage them to share their love on Best Friends Day.

Share a list of organizations your brand supports for ocean conservation in an email. Send an SMS update to subscribers, letting them know the total amount raised and how they've contributed to preserving our oceans.

Utilize Simpu’s marketing platform by reminding subscribers that your brand is just a text away for product questions, shipping support, and personalized gift recommendations for every type of dad.

Share a list of organizations your brand supports to encourage subscribers to engage in anti-racism work through volunteering and donations. 

Celebrate the official start of summer by sending a summer-themed GIF promoting a 24-hour flash sale in an email. Simultaneously, send an SMS alert to capture subscribers' attention and drive urgency.

Send subscribers an SMS highlighting your best-selling shades, including a GIF previewing each pair. 

Share signature cocktail recipes for subscribers to enjoy while watching Wimbledon matches at home in an email. Simultaneously, send an SMS with quick mixology tips and a link to the email for more details.

Celebrate Independence Day with a seasonal GIF in an email, highlighting a 24-hour flash sale. 

Entice subscribers with images of chocolate treats in an email. Send an SMS containing a link to recipes where your products are a key ingredient, encouraging them to indulge their sweet tooth.

Ahead of Amazon Prime Day, send a message teasing your sale. Include a link directly to your Amazon store page in an email, allowing subscribers to add your items to their cart ahead of time. 

Remind subscribers about the benefits of your most popular clean beauty products in an email. 

Diversify your campaign messages by telling your brand’s story using only emojis in an email or SMS campaign.

Help shoppers build their daily self-care routine by sharing a thoughtful guide with expert tips in a campaign.

Build community during the Olympics with a fun bracket in an email, inviting subscribers to vote for their favorite events via SMS. Create a sense of engagement and competition, fostering a connection with your brand.

Embrace National Lipstick Day by sharing an SMS-exclusive offer for makeup lovers to find their new favorite shade. If you offer virtual try-ons, let subscribers know how easy it is to see how different shades will look on them.

Help subscribers celebrate their loved ones by highlighting your best-selling gift sets in an email. Simultaneously, send an SMS with a special promo code for them to take part in the fun, too.

Help subscribers give their feline friends the VIP treatment by sending a BOGO deal on pet toys and treats. 

Share items that will help subscribers achieve zen in an email, including face masks, loungewear, and home linens.

Lean into visual storytelling by featuring stunning product imagery or behind-the-scenes snaps in an email. Simultaneously, send an SMS with a sneak peek into your brand's world, engaging subscribers visually.

Help subscribers spoil their pups by bundling and saving on their favorite toys, treats, and more in a campaign.

Give subscribers early access to your Labor Day sale in an email, allowing them to shop their favorite items before anyone else. 

Share a note from your founder explaining the impact of your charitable partnerships in an email campaign. 

Let subscribers know about your personalization and gift-wrapping options in an email, ensuring they can surprise loved ones with thoughtful gifts.

Give SMS subscribers a sneak peek at your upcoming collection, from mood boards to design decisions. 

Promote and support Hispanic and Latinx-owned brands by showcasing them throughout the month in your email campaigns.

Help subscribers celebrate Oktoberfest with themed items such as glassware, apparel, and food in an email. Simultaneously, send an SMS with a link to shop the merchandise and get into the festive spirit.

Send subscribers a recipe to try out in an email and link to the items they’ll need to enjoy their meal, from groceries to cookware and table settings. Simultaneously, send an SMS with a quick shopping link for convenience.

Offer subscribers a “perk,” like free shipping or a gift with purchase, for National Coffee Day.

Celebrate National Taco Day by sharing an offer for tacos in an email. Simultaneously, send an SMS with details on how subscribers can redeem the offer in-store or with their delivery order.

Encourage subscribers to prioritize their mental health in an email by sharing self-care tips, mindfulness exercises, helplines, and more. Simultaneously, send an SMS with a message of support and resources.

Highlight Indigenous communities making a difference in an email and let subscribers know you’ll donate a portion of every sale to organizations supporting and celebrating their work. 

Help subscribers indulge their sweet tooth by offering a free dessert in an email to enjoy with their next online or in-store order. If you’re not a food brand, try “treating” subscribers to sweet steals like a gift with a purchase in an SMS.

Share a special “treat” with your subscribers via text messaging by offering a percentage or dollar amount off to help them celebrate Halloween. 

Recommend your best beard and mustache care products, promoting them as essential for Movember. Donate a portion of the proceeds to organizations supporting men’s health.

Create a countdown email featuring seasonal product recommendations like blankets, candles, and warm clothing. Offer a special discount for subscribers to refresh their cozy essentials.

Remind subscribers to vote and share valuable resources in an email. Send an SMS with a quick link for checking registration status or finding polling places. 

Remind subscribers to embrace the single life with an empowering email featuring self-care product recommendations. Include a fun GIF celebrating independence. 

Partner with a non-profit serving veterans. Honor your customers who are active or former service members by donating a percentage of sales to the organization. Showcase their stories and contributions in emails and social media.

Thank subscribers with an exclusive offer for free shipping or a dollar-off discount they can redeem in-store. Express gratitude for their loyalty and support with a heartfelt email and SMS message.

Build excitement ahead of your Black Friday sale by giving subscribers early access. Send a mysterious email with a countdown and a secret code for VIP access. Include a link to redeem the code at checkout.

If you’re a small business or carry products from small businesses, create a virtual gift guide. Feature popular items in an email and include a link to a landing page for easy shopping. 

Share a list of organizations your brand supports for World AIDS Day. Encourage subscribers to volunteer or make donations. Send an SMS with a quick link to learn more and take direct action.

Ease subscribers’ holiday shopping worries with Simpu. Remind them that they can reach out via text for product recommendations, shipping questions, and 1:1 support. Highlight the convenience of personalized assistance.

Share the organizations and causes your brand supports on Giving Tuesday. Let subscribers know how they can give back, whether it’s purchasing items from a collaboration or donating directly.

Tell the stories of individuals and organizations making a difference in the world. Share how your brand is getting involved and include a link for subscribers to learn more. Use email and SMS to create awareness and inspire action.

Inspire last-minute shoppers with a digital gift guide in an email, highlighting your best-selling items. Feature popular products and offer special discounts to capture attention during the Green Monday shopping rush.

Remind subscribers of upcoming shipping deadlines in an email. Offer free shipping for 24 hours in an SMS message to help them get their last-minute gifts in time for the holidays.

Treat subscribers to free shipping or delivery on their next order in an email. Encourage them to indulge in sweet treats for National Cupcake Day, making their shopping experience even more delightful.

Recommend your most popular accessories in an email, which subscribers can use to uplevel their ugly sweaters. From earrings to seasonal scarves, help them add a touch of style to their festive attire.

Help last-minute shoppers complete their lists by suggesting e-gift cards in an email. Highlight the convenience of instant delivery and the versatility of letting recipients choose their perfect gift.

Invite subscribers to “unwrap” a mystery offer by clicking on the link in an email. Send an SMS alert with a teaser, encouraging them to discover the exclusive deal. Turn seasonal shoppers into repeat purchasers with store credit incentives.

Treat subscribers like VIPs with an SMS-exclusive New Year promotion. Include a holiday-themed GIF to immediately catch their attention. Offer special discounts or exclusive products to help them ring in the new year with style.